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The San Francisco Bay Area Center for Cognitive Therapy |
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San Francisco Bay Area Center for Cognitive Therapy Jacqueline B. Persons, Director

The San Francisco Bay Area Center for Cognitive Therapy was founded in 1995 and consists of six clinical psychologists and a postdoctoral fellow working together in a partnership. We are committed to the goals of providing high-quality cognitive-behavior therapy, conducting training and research in cognitive-behavior therapy, and disseminating information about cognitive-behavior therapy to both lay and professional audiences. |
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What is Cognitive Therapy? |
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Cognitive therapy, also called cognitive-behavior therapy, is a practical, present-focused approach to treatment in which the therapist helps people overcome symptoms and improve their functioning by teaching them skills to manage the thoughts (cognitions) and behaviors that contribute to their problems.
- Cognitive therapy has been shown in controlled studies to provide effective treatment for numerous problems and disorders. It has been shown to be as effective as drug treatment for depression and the anxiety disorders.
- Therapist and patient work together to set clear, measurable goals for therapy and to monitor progress toward the goals.
- Therapy is intended to solve concrete problems. Typical therapy goals include reducing or eliminating depressive symptoms, panic attacks, compulsive rituals, hair-pulling, procrastination, social isolation, and improving mood and relationships with others.
- The therapist serves as teacher and coach, and the patient works outside of therapy sessions to practice the strategies learned in therapy.
- Patient and therapist work together, as a team, to understand and develop strategies to address the patient's difficulties.
To see an example, click here.
To see more examples pertaining to specific problems, click here. |
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